Bringing an international flair to WittyWorld has figured very prominently in the thinking of the publisher and staff to the extent that even the logo has been perceived/conceived from different cultural frameworks. Important artists from three countries-on three continents no less-had their hands involved in the design.
The basic design was created by Hungarian cartoonist Laszlo Dluhopolszky. Given an opportunity to think about the design, Suresh Sawant, an Indian cartoonist and journalist, then with the Times of India Group, added the Globe making the international dimension more pronounced. A Swiss caricaturist residing in the United States, Bruno Keusch, provided the final, color version.